Dyson Creative Live Brief
I was awarded second place in the competitive live brief challenge sponsored by Dyson, for an innovative design solution presented to industry professionals.
The brief for this project was to create a brand for the life saving device 'balloon occlusive barrier' which can help prevent severe blood loss in an emergency.
I decided to aim my brand towards the hospitality industry in order to bring awareness to the rising knife crime in the industry.
I decided to create a collaboration between Grey Goose and BOB
so that all venues that are sponsored by Grey Goose have the device behind bars. This ensures that Grey Goose maintain their trust with their customers and also allows venues to reassure their customers that they are safe in their venues.
Bartender T-shirt Design
One of the t-shirt designs I created to show staff who are trained in using the device.
Meet BOB poster
Personifying BOB to create a safe relationship with customers.
Fresher's Fair Campaign
A campaign in order to reach out to students so they are aware of the product. With a free cocktail leaflet to encourage them to return to the venue and learn more about BOB.
Venue Packaging
The box created containing 10 devices to be sent to the venues that were sponsored by Grey Goose.